![DADUN: Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for social media DADUN: Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for social media](https://dadun.unav.edu/retrieve/42efed65-4544-4b59-b30e-9b2013106312/37810-105834-1-PB.pdf.jpg)
DADUN: Twitter as a space for interaction in political journalism. Dynamics, consequences and proposal of interactivity scale for social media
Conceptualizing Interactivity on Social Media and Exploring the Effects of Interactivity on Consumers' Engagement with Online
![JTAER | Free Full-Text | How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market JTAER | Free Full-Text | How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market](https://www.mdpi.com/jtaer/jtaer-16-00044/article_deploy/html/images/jtaer-16-00044-g001.png)